The rule would require targeted advertising to be off by default.
The Federal Trade Commission (FTC) has proposed modifications to the Children’s Online Privacy Protection Rule (COPPA Rule), introducing stricter limits on the use of children’s personal information and restricting companies’ ability to link service access to the monetization of children’s data. The proposal would shift responsibility from parents to service providers to ensure the digital safety and security of children.
The FTC’s notice of proposed rulemaking seeks public input on addressing evolving practices in collecting, using, and disclosing personal information, especially for monetizing children’s data.
“Kids must be able to play and learn online without being endlessly tracked by companies looking to hoard and monetize their personal data,” said FTC Chair Lina Khan. “The proposed changes to COPPA are much-needed, especially in an era where online tools are essential for navigating daily life—and where firms are deploying increasingly sophisticated digital tools to surveil children. By requiring firms to better safeguard kids’ data, our proposal places affirmative obligations on service providers and prohibits them from outsourcing their responsibilities to parents.”
As the Lord Leads, Pray with Us…
- For wisdom for Chair Khan and members of the FTC as they seek to protect the privacy of minors.
- For members of the American public to provide necessary feedback on the proposed data rule.
Sources: Federal Trade Commission
